If academics talk only to academics then we don't get the message out as wide as we should. I have been trying to list groups outside academic who are seriously affected by the lack of access. Here are some posts - it would be useful to expand these.
I am not averse to simple sensationalism: I believe "people die because of closed access". That's certainly true in poor countries.
I have also created an allegory in pictures which I shall be showing to a wide range of non-academics at the Serpentine Marathon in London, hoping to get them upset.