dr. C. (Christoph) Bartneck, assistant professor department Industrial Design of Eindhoven University of Technology (in the Netherlands), explains why he publishes Open Access. "First of all there is no reason not to [publish open access]."

Christoph Bartneck explains that publishing Open Access is quite easy. You can either use the golden road or the green road. He elaborates on the way that publishing is changing dramatically. Through internet the two value creations that publishers had to offer, have gone. And the researchers, being both producers and consumers hold an powerful position in the changing scene.

Bartneck underestimated the conservatism of some academics. A lot of senior researchers misunderstand Open Access with no peer review and that should not be mixed up.