Abstract

The high competitive environment has forced higher education authorities to set their strategies to improve university ranking. Citations of published papers are among the most widely used inputs to measure national and global university ranking (which accounts for 20% of QS, 30% of THE, and etc.). Therefore, from one hand, improving the citation impact of a search is one of the university manager’s strategies. On the other hand, the researchers are also looking for some helpful techniques to increase their citation record. This chapter by reviewing the relevant articles covers 48 different strategies for maximizing research impact and visibility. The results show that some features of article can help predict the number of article views and citation counts. The findings presented in this chapter could be used by university authorities, authors, reviewers, and editors to maximize the impact of articles in the scientific community.