In the digital age where everyone has an online identity by default, it is critical that you take control of your professional identity, which can reflect important contributions you've made throughout your career. Your professional identity connects you to your work, which can include your job, your professional research, or your creative work. It is important to have a unique and unambiguous identity, connect that identity with your accomplishments, communicate about your work to the audience you want, and measure the impact of your work.
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